We create optimal Customer Journeys

We implement online marketing to build relationships with customers. Relationships where customers won’t only come back to your organization, but will become fans. No growth hacks, no quick fixes. Continuously working on the question; how do we offer our customers the optimal customer journey. 

Klantreis optimalisatie

What is a customer journey?

A customer journey is the ”journey” a customer goes through with your organization. The customer journey begins at the moment your customer has (consciously or unconsciously) become acquainted with your organization. It does not end already after a purchase has taken place. Customer journeys can last from months to years!

Do you want to build long-term relationships with customers? Do you want to support and trigger customers from the first contact to after service? And see revenue growth at the same time? Then get to work optimizing the customer journey.

What does your customers' customer journey look like?

Optimizing the customer journey, how do you do it? First, you want to know the ways and situations in which customers interact with your organization. You want to know how they experience these contact moments. Where do your customers drop out? What do they want to know and when do they want to know it? What touches them and what doesn’t? These are tough questions… 

What does your customers’ customer journey look like? We check it for you!

Klantreis optimalisatie

Customer journey optimization by T1 Marketing

After we’ve gained insights into the customer journey, different target groups, and the experiences of customers during the customer journey, we can start with optimizing the customer journey.

First, we set up goals, plans, and relevant KPIs. Then we’ll implement and apply multiple Online Marketing resources at different stages of the customer journey, through multiple online channels. After that, it’s a matter of executing the plans, fine-tuning them, and evaluating them.

The way we work

Klantreis check

Customer journey check

- Mapping the Customer Journey
- Setting up Buyer Personas
- Customer Experience Research
- Online Marketing analysis

Klantreis planning


- Which Channels will be used?
- Content plan
- KPI's and objectives

Klantreis Evaluatie

Customer journey evaluation

- Evaluation of steps made
- Reflection on our collaboration
- Planning a new Customer Journey Check

Klantreis uitvoering


- Execution of plan
- Research on Customer Experience and Satisfaction
- Analysis of results

Why would you want to optimize the customer journey?

T1 Marketing is specialized in Customer Journeys. We therefore realize the following:

Lead generatie

Lead generation

Implementation of our customer journey optimization method quickly results in relevant website visitors, downloads, and more leads.

omzet generatie

Revenue generation

We create multiple revenue streams and products, lower the barrier to purchase, and ensure you continuously stay top-of-mind with leads.



We analyze customer experiences and satisfaction and continuously find new ways to further support current customers. The key point to consider here is that the customer journey is far from over after a purchase.

Featured clients