Google Advertising is an online advertising platform from Google. Companies can place advertisements on Google search results pages and on websites of Google partners.
Advertisers choose keywords relevant to their product or service and pay when a user clicks on their ad. The ads are ranked based on a combination of the advertiser’s bid, the quality of the ad, and the expected click-through rate. This allows the advertiser to specifically reach its target audience and increase ROI.
Types of Google Advertising Campaigns
There are different types of Google Advertising campaigns that companies can choose from:
Benefits of Google Advertising
There are several benefits of using Google Advertising for businesses:
Targeted Ads: Advertisers can target their audience specifically by using keywords and demographic targeting.
Flexibility: Advertisers can adjust their budget, bids and targeting based on the performance of their campaigns.
Measurability: Advertisers can see exactly how their campaigns are performing and which keywords are driving the most traffic.
Fast results: Advertisers can see results from their campaigns quickly, unlike traditional forms of advertising.
Reach: Google is the largest search engine in the world, allowing advertisers to take advantage of the huge number of users who use Google every day.
Different formats: Advertisers can choose from different ad formats, such as text, images and videos, allowing them to present their message in a visually appealing way.
Search Network Campaigns
It allows companies to place ads on Google’s search results pages and on Google partner websites. These campaigns target keywords and operate on a pay-per-click basis.
It allows businesses to place ads on Google’s partner websites that are part of the Google Display Network. These campaigns are demographically targeted and operate on a pay-per-click or per-impression basis.
It allows businesses to place product ads in Google Shopping and other Google partner websites. These campaigns are product-focused and operate on a pay-per-click basis.
It allows companies to place ads on YouTube and other Google partner websites. These campaigns are focused on videos and work on a pay-per-click or per-impression basis.
Universal App Campaigns
It allows companies to place advertisements on the Google Play Store, on YouTube and on other websites of Google’s partners, aimed at promoting an app.
This allows companies to reach the visitors who have previously visited their website again with targeted advertisements.
Why Outsource Google Advertising?
Do you have little or no experience with Google Advertising? Then outsource it to T1 Marketing! We have a lot of knowledge and experience to set up effective campaigns.
By outsourcing to T1 Marketing, a company can focus more on growing and scaling the campaigns without worrying about campaign execution. T1 Marketing objectively analyzes the performance of the campaigns and makes improvements, while an internal employee is often too involved in the campaigns.
So do you want to save time by not having to deal with the daily activities that are necessary to make campaigns run successfully? Please feel free to contact us and see what we can do for you!