Customer journey optimization

Need help optimizing the customer journey?

The customer journey is the ‘journey’ a customer goes through from the moment they first get to know your organization, until well after a purchase has been made. Throughout this journey, a customer normally goes through a number of stages before a purchase is made. And once a purchase has been completed it may just be that it takes a long time before the customer comes back to your organization. If the customer comes back at all..

By visualizing the different phases that a customer goes through, you gain insight into the touchpoints that customers have with your organization. When you also get in touch with customers to understand how they experience these touchpoints, and do this for different target groups, you are well on your way to optimizing the customer journey. This is what our Customer Journey Check is all about.

Optimaliseren klantreizen

We create optimal customer journeys

We create optimal customer journeys. The optimal customer journey is where online marketing meets sales and support. No growth hacks or quick fixes. What we do is work on the question; how do we as an organization continuously provide the best service to our customers – how do we offer our customers a great customer experience, throughout the entire customer journey?

We use data analysis, customer and audience research and innovative technologies, to find critical points in your customer journey. Then we use our marketing expertise to create the optimal customer journey. Whether it’s optimizing websites, implementing effective advertising strategies or creating personalized content, we ensure that every contact moment becomes a positive experience! This is how we help you build long-term relationships with your customers.

This is how we create optimal customer journeys

Klantreis check

Customer journey check

- Mapping the Customer Journey
- Setting up Buyer Personas
- Customer Experience Research
- Online Marketing analysis

Klantreis planning


- Which Channels will be used?
- Content plan
- KPI's and objectives

Klantreis Evaluatie

Customer journey evaluation

- Evaluation of steps made
- Reflection on our collaboration
- Planning a new Customer Journey Check

Klantreis uitvoering


- Execution of plan
- Research on Customer Experience and Satisfaction
- Analysis of results