How do we work?

Customer journey optimization

The customer journey is the ‘journey’ a customer goes through from the moment they first get to know your organization, until well after a purchase has been made. Throughout this journey, a customer normally goes through a number of stages before a purchase is made. And once a purchase has been completed it may just be that it takes a long time before the customer comes back to your organization. If the customer comes back at all..

By visualizing the different phases that a customer goes through, you gain insight into the touchpoints that customers have with your organization. When you also get in touch with customers to understand how they experience these touchpoints, and do this for different target groups, you are well on your way to optimizing the customer journey. This is what our Customer Journey Check is all about.

Optimaliseren klantreizen

We create optimal customer journeys

We create optimal customer journeys. The optimal customer journey is where online marketing meets sales and support. No growth hacks or quick fixes. What we do is work on the question; how do we as an organization continuously provide the best service to our customers – how do we offer our customers a great customer experience, throughout the entire customer journey?

Our method for creating customer journeys is suitable for B2B, consultants, business service providers and law firms. Above all, it is important that your organization wants to engage with customers. Conversations with customers are always central to our approach. Furthermore, it is important that you want to use and combine different marketing tools. That way, you will continuously be top-of-mind with customers from the moment they become aware of your organization, until well after a purchase has been made. Our approach is not about being visible on as many channels as possible, but about supporting customers as specifically as possible during the customer journey.

The way we work

Klantreis check

Customer journey check

- Mapping the Customer Journey
- Setting up Buyer Personas
- Customer Experience Research
- Online Marketing analysis

Klantreis planning


- Which Channels will be used?
- Content plan
- KPI's and objectives

Klantreis Evaluatie

Customer journey evaluation

- Evaluation of steps made
- Reflection on our collaboration
- Planning a new Customer Journey Check

Klantreis uitvoering


- Execution of plan
- Research on Customer Experience and Satisfaction
- Analysis of results